We created the only coffeeshop targeted for clients of different ages. The main idea was to merge generations by connecting their mutual passion for art, music, and literature.
Once we saw these an opportunity in the market we created a unique concept: we wanted to create a brand with a multi target audience, and the only way youngsters and adults could meet was through art.
We went through a research on naming and logo. The best suitable name was “Nosotros” (Us), to show that the brand was committed to integrating people and making clients part of the project. The logo was a symbol for modern and classic design working together.
We made images from the shapes of the letters in the logo, and created a system of identity from it. Consequently, we made symbolic art piece, classic art with modern icons.
The location we chose was a renowned cultural centre in Buenos Aires, the CCK. It is the building of the old post mail office that works now as an exhibition centre where the greatest artists of Argentina and the world perform. This place symbolized local culture, authenticity and the integration of people from different ages.
Nosotros was thought as a coffee shop that could work integrated to an art gallery and a performance space. We wanted to give the chance for independent artists to expose their work.
As a result we created a total brand from scratch that could work in the local market with certain adjustments. The work was done together with Geronimo Sportleder and Jazmin Suarez.
